Episode 7

Crafting Your EdTech Go-to-Market Strategy: A Conversation with Lawrence Korchnak

Published on: 25th April, 2024

In this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market.

Lawrence guides us through the unique challenges of a go-to-market strategy in the EdTech Industry, including how to plan a go-to-market strategy, including defining success, backward planning, and prioritizing marketing channels. He sheds some light on the seasonality and Budget Cycles in Education and don't’ miss the end of our chat, when Lawrence throws down some really candid pieces of wisdom. we talk about some important intangibles on Building an EdTech Go-to-Market Strategy.

For any EdTech marketers, but especially those who are new to the EdTech industry or the marketing profession, this episode will help set a solid foundation for your next go-to-market campaign.

Questions Covered:

  • Why develop a Go-To-Market Strategy and let’s even back up and define what a typical EDTech GTM strategy is and looks like? 
  • What are some key questions for success in building your startup in a crowded, bureaucratic, and complex marketplace?
  • What are some of the things that you turn to to fill your cup? 

Here's the full transcript of Lawrence’s podcast episode.

For even more planning resources, check out our EdTech Marketer's Planner.

Mentioned in this episode:

The EdTech Marketer's Planner - Extended Edition

Want a comprehensive list of timely education events to inform your 2024 marketing plans? Struggling to find the time you need to strategically plan for content and social media? Spending countless hours just trying to aggregate conferences, awards, events, holidays, and famous birthdays is most important to education stakeholders? Our first-ever Extended EdTech Marketer’s Planner was created to help you easily create a marketing and content plan that generates leads. It includes proven templates, strategies, editable calendars, and more.

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About the Podcast

Marketing and Education
A podcast about social media marketing, community-building, and content marketing strategies.
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.

About your host

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Elana Leoni

I'm Elana Leoni. I've devoted my career to helping education brands build awareness, engagement, and revenue and I'd like to show you how as well. Every week, you'll learn how to increase your social media presence, build a community, and create content that matters to your audience.